PinnedWhat marketing leaders can learn from screenwriters.Marketers that adapt their stories to the age-old dramatic structure keep buyers begging for more. What is your story really about? When Kodak marketing executives ask Mad Men’s Don Draper to promote the wizardry of their new Carousel projector, Don takes a different tack with his own slide show, starting with images of his infant daughter…Storytelling6 min readStorytelling6 min read
Published in UX Collective·Sep 2, 2021The future of healthcare technologyOver the next decade, emerging technologies and value-based care will completely transform the patient experience. — Venture fundraising in healthcare reached $10.4B in the first half of 2020, equal to all of 2019’s record year. Then, in the first half of 2021, global venture capital funding for digital health companies reached $15 billion. Moreover, competitors outside the traditional healthcare space such as Amazon, Google and Apple…Healthcare Technology9 min readHealthcare Technology9 min read
Aug 5, 2021Hey Kid, Want a Job?During the Summer of 1966 I was dying of boredom. Then my cousin Alan, a handsome, James-Dean-type, pulled into our driveway in a shiny new Pontiac GTO. I couldn’t imagine in my wildest dreams how such a magnificent car had come into my cousin’s possession. “I have a job,” he…Mwc Work5 min readMwc Work5 min read
Published in UX Collective·Jun 12, 2021In the predictive enterprise, marketers become clairvoyantBy 2025, at least half of the world’s leading digital retailers will take share by anticipating the needs of customers versus responding to them. — When Jack Welch made his famous observation — that competitive advantage lies in the ability to respond to needs faster than competitors — he was looking through a 1980s lens when concepts like smart machines, artificial intelligence, big data and advanced algorithms resided in ivory towers and science fiction films.Predictive Analytics3 min readPredictive Analytics3 min read
Published in Bootcamp·Apr 6, 2021Case study: Have your bot call my botIn the future, robots and virtual assistants will unleash our creativity by freeing us from the mundane. Have-your-people-call-my-people is an old Hollywood expression for “I’m too important to consume my time in petty tasks like setting up meetings or lunches.” I actually became one of these archetypes (albeit temporarily) when…Bots4 min readBots4 min read
Sep 25, 2020ADVICE FOR NEW FICTION WRITERSADVICE FOR FICTION WRITERS Use the Kafka Train Ride to Unlock Your Story This simple technique will blow your mind as its exposes your characters’ motivations, hesitations, and deepest fears. Are you an experienced storyteller having a bit of writer’s block? Perhaps you’ve always wanted to try your hand at fiction — or you want to try a different…Storytelling5 min readStorytelling5 min read
Published in UX Collective·Sep 15, 2020Five skills every consultant should conquerIf you’re a consulting newbie, use these techniques to look and act like a veteran. — Every consulting firm trains its people in its methodology, delivery techniques, and payment models. Few however, provide education aimed squarely at the psychology of how to sell and deliver consulting services. If you’re new to the field you will learn a lot through trial-and-error. But, to save you a bit…Consulting8 min readConsulting8 min read
Published in UX Collective·Sep 10, 2020In 2030, business models that enable a smaller circle of connections could prove more profitable.Is a hyperconnected economy where having more connections, more followers, more fans, and more influence —at a tipping point? — Global connectivity, which makes it as easy to connect to people across the world, as to those in the next cubical, is one of the most dramatic developments of the modern age. But, things are changing. Peer into the future, and hyperconnectivity has assumed new shapes, forms and business models…Startup7 min readStartup7 min read
Published in The Startup·Aug 29, 2020THE COMING RENAISSANCE OF 2050When technology does things we humans don’t want to do, find too dangerous to do, or solve problems we’re not smart enough to solve, will we enter a scientific and cultural rebirth? Richard Fouts During the industrial age we learned to make things. Then came the quality movement which taught…Artificial Intelligence9 min readArtificial Intelligence9 min read
Published in UX Collective·Aug 16, 2020If people hate your idea, you could be on the right trackScores of investors showed Len Bosack the door when he pitched his idea (which later became Cisco). HP told Steve Jobs to take a hike when he proposed a new product to the board of directors (they thought it too radical). As Jobs exited the boardroom he heard someone mutter…Consumption Market3 min readConsumption Market3 min read
